Insights
Insights, from the work.
Practical guides on SEO, social media, influencer marketing and web, built on results from our own projects and official guidance.
7 min read
Shopify duplicate URLs, and how to fix them.
Shopify can publish one product at several URLs, which splits ranking signals. How to find and fix them, and what happened when one store did.
6 min read
Influencer disclosure rules: a checklist for brands.
What the FTC expects when brands pay or gift creators: when a post needs a disclosure, where it goes, which words work, and a checklist for every brief.
6 min read
Native app or web app? A decision guide.
Native iOS and Android apps or a web app: what each does best, what each costs in reach and upkeep, and how three real projects chose.
6 min read
How to outrank Amazon for category keywords.
How an independent outdoor gear store reached #1 for survival gear above Amazon and Walmart: the authority and relevancy work behind it.