Marketing & creative · 04
Influencer marketing, run as a strategy.
Influencer marketing as a strategic channel, not an add-on. The framework comes first, then the right creators: sourcing, vetting, outreach, briefing, deliverables and tracking, managed end to end.
Sound familiar?
We want to work with influencers.
Why it happens, and what we do.
Influencer work often starts with a list of names. Without a framework (who the brand should work with, what each creator is asked to make and how success is judged) campaigns become one-off posts that are hard to repeat or measure.
We decide where creators can add to growth before anyone is contacted, then manage every step so the content arrives on brief and the results are tracked.
What's included
What's included in Influencer Marketing.
Influencer frameworks
Who the brand works with and why, on which platforms, and how results are measured.
Creator sourcing & vetting
Shortlists of creators who fit the brand and its audience, checked before any outreach.
Outreach & coordination
First contact, coordination and scheduling, handled for you.
Campaign planning & briefs
Creator briefs covering the idea, key messages, deliverables and timings.
Deliverables management
Content approvals and publishing dates tracked, so everything goes live as agreed.
Tracking outcomes
Results tracked against the goals in the framework, so each campaign improves the next.
Platforms & workflow
- TikTok
- Creator shortlists
- Outreach
- Creator briefs
- Content approvals
- Results tracking
How it works
The framework first, then the creators.
Framework
Where creators add to growth, which kinds of creators fit and how success will be judged.
Shortlist
Creators sourced and vetted for brand fit and audience before outreach.
Brief & coordinate
Outreach, briefs, content approvals and publishing dates, managed end to end.
Track & learn
Results measured against the framework and fed into the next campaign.
Proof
Results our team has delivered.
FAQ
Questions about Influencer Marketing.
Can't find your question? Ask us directly.
01What is an influencer framework?
A written plan for how a brand works with creators: which kinds of creators fit, what they are asked to make, on which platforms, and how results are judged. It comes before any outreach.
02Which platforms do you run influencer campaigns on?
Mainly Instagram and TikTok.
03Do you find the creators for us?
Yes. We source and vet creators who fit the brand and its audience, handle outreach and coordination, write the briefs and manage deliverables through to publishing.
04Can influencer marketing work before a launch?
Yes. We ran a pre-launch influencer campaign for a restaurant opening that drove reservations before the doors opened.
05How much does it cost?
Every project is priced on its scope. Tell us what you need and your budget range, and we'll come back with a clear scope and a tailored proposal. The first step, a 15-minute audit call, is free.