Marketing & creative · Brand strategy · Influencer framework
Beauty brand strategy, built from zero.
Built a complete brand strategy and influencer marketing framework for a beauty brand that had no prior direction.
- Practice
- Marketing & creative
- Work
- Brand strategy · Influencer framework
- Sector
- Beauty
- Client
- Name withheld
Results
From zeroto a complete brand strategy
Frameworkfor influencer marketing
The work
What the work covered.
The brand started with no prior direction. The work brought together:
- Brand positioningMarketing & Brand Strategy
- Brand voiceMarketing & Brand Strategy
- Content pillarsMarketing & Brand Strategy
- Influencer frameworkInfluencer Marketing
Our approach
Strategy first. Then the system. Then the work.
Projects like this start with questions, not a content calendar:
- 01What does the brand stand for?
- 02Who is the audience, and what do they respond to?
- 03What makes the brand different?
- 04How should it sound, and what should it look like?
- 05Which content pillars make sense?
- 06Where can creators and influencers add to growth?
- 07How should campaigns be structured?
- 08How does all of it connect to business objectives?
The answers become the brand voice, content pillars, calendars, creative direction, influencer frameworks and campaign concepts. Then we run the work, and keep improving it as the results come in.
