Technology & growth · 08
SEO services measured in revenue.
Search programmes built on authority, relevancy and technical health. Technical, on-page and e-commerce SEO, measured in revenue, not just rankings.
Sound familiar?
We don't show up on Google.
Why it happens, and what we do.
Sites that don't rank usually have one of three problems: not enough authority, pages that aren't relevant enough for the searches that matter, or technical issues that waste what is already there. Writing more content rarely fixes any of them on its own.
We find which problem is holding the site back, fix the foundations first and then build. On a Shopify beauty store, consolidating hundreds of near-identical URLs did more than new pages ever could have.
What's included
What's included in SEO.
Technical SEO & site architecture
Crawling, indexing, canonicals, structured data, speed and a site structure search engines understand.
On-page optimisation & metadata
Titles, descriptions, headings and content tuned for the searches each page should win.
Keyword research & content strategy
Keyword research and mapping, content gap analysis and a content calendar.
Shopify duplicate-URL consolidation
Duplicate collection paths removed so relevance stops being split across near-identical URLs.
Link building & publisher outreach
A diverse backlink portfolio with relevant anchor text, built through outreach.
Local SEO, GA4 & Search Console
Local visibility, plus GA4, Search Console and Bing Webmaster Tools set up properly.
Tools
- Search Console
- GA4
- Bing Webmaster Tools
- Schema markup
- Core Web Vitals
- Shopify SEO
How it works
Foundations first, then growth.
Audit & tooling
Analytics, Search Console and Bing Webmaster Tools set up, then keyword research and mapping.
Fix the foundations
Broken links, duplicate URLs, canonicals, structured data and speed.
Rebuild relevancy
Titles, descriptions, headings and content for the pages closest to page one.
Build authority
Link building and publisher outreach, then competitor analysis to plan the next phase.
Proof
Results our team has delivered.
FAQ
Questions about SEO.
Can't find your question? Ask us directly.
01How long does SEO take to show results?
It depends on the site and its competition. On one Shopify beauty store the work started in September 2025 with technical fixes, and May 2026 became its best organic month on record. Success measures are agreed up front, so progress is visible along the way.
02Do you do SEO for Shopify stores?
Yes. Shopify brings its own issues: duplicate collection URLs, canonicals, structured data, collection and product page relevancy, and speed. The +111.7% organic revenue result in our work came from a Shopify store.
03Do you optimise for Bing as well as Google?
Yes. On one Shopify store, Bing drove 8.4% of organic sessions but 24.6% of organic revenue, because professional buyers often order from work computers where Bing is the default.
04How do you measure SEO success?
In revenue and transactions as well as rankings and traffic, using GA4 and Search Console. Rankings only matter if they bring in customers.
05Do you offer local SEO?
Yes. Local SEO is part of the service, alongside GA4 and Search Console setup.