Technology & growth · E-commerce SEO · Outdoor gear Agency team
#1 for “survival gear”, above Amazon & Walmart.
An outdoor and survival gear store with good traffic, but missing from the top 10 for its most valuable keywords and up against competitors with far stronger domain authority.
#1
for “survival gear”
- Client
- Self Reliance Outfitters
- Industry
- Outdoor & survival gear e-commerce
- Approach
- Authority · Relevancy
- Delivery
- As part of an agency team
Results
+32%organic revenue
575 → 1,293keywords ranking 1–3
1,227 → 2,598keywords ranking 4–10
43 → 57domain rating
Goals
Two goals, one store.
- Reach position #1 for the highest-value keywords.
- Grow revenue from organic search.
The problem
Out-ranked on authority and relevancy.
- Competitors won on site authority, with a lower domain rating making every top spot an uphill battle.
- Category and product pages lacked relevant content, losing to competitors on relevancy.
The approach
Authority and relevancy.
Authority
- Multiple link-acquisition tactics to build a well-rounded, diverse backlink portfolio.
- Links earned with anchor text relevant to target keywords, lifting off-page relevancy.
Relevancy
- Crawled the site and rewrote titles, descriptions and headings for URLs sitting just off page one.
- Long-form, optimised content added to priority pages inside accordions, so the user experience stays clean.
The result
#1 for every priority keyword.
After building authority, fixing on- and off-page relevancy and adding long-form content, the store took the #1 spot for every priority keyword, including “survival gear” (27,000 monthly searches) above Amazon and Walmart. Those rankings translated into a 32% increase in organic revenue.
Priority keywords
Five keywords, five #1 rankings.
| Keyword | Position before | After | Monthly searches | Traffic gain |
|---|---|---|---|---|
| Survival gear | 2 | 1 | 27,000 | +3,000/mo |
| Survival tools | 52 | 1 | 4,000 | +1,500/mo |
| Survivalist gear | 46 | 1 | 2,000 | +600/mo |
| Survival supplies | 17 | 1 | 1,300 | +500/mo |
| Survival equipment | 100+ | 1 | 1,100 | +400/mo |
