Marketing & creative · 01
Marketing & brand strategy that comes first.
Strategy comes first: what the brand stands for, who it's for and what makes it different, before any content is made. We turn those answers into a marketing, social media and content strategy your team can actually run.
Sound familiar?
Our brand doesn't have a clear look or voice.
We post on social media but we're not growing.
Why it happens, and what we do.
Posting consistently isn't a strategy. Without clear positioning and a defined voice, content turns into a schedule to fill rather than a tool that moves the business, and results are hard to read because nobody agreed what the content was for.
We start with the business problem, not the content calendar. Once we know what the work needs to achieve, everything that follows (content pillars, channels, campaigns and creators) has a reason to exist.
What's included
What's included in Marketing & Brand Strategy.
Marketing strategy
Objectives, audiences, channels and priorities in one plan, tied to what the business needs to achieve.
Social media strategy
What each platform is for, what to post there and how success will be measured.
Content strategy
Content pillars and formats that give every post a job, so the calendar is built on purpose.
Brand positioning
What the brand stands for, who it's for and what makes it different from the alternatives.
Brand voice
How the brand sounds and how it should look, written down so every writer, designer and creator stays consistent.
Market & trend research
Audience, competitor and trend research that grounds the strategy in the market, not in assumptions.
What you receive
- Brand guidelines
- Tone of voice
- Audience research
- Competitor analysis
- Content pillars
- Social guidelines
- Marketing plans
How it works
Strategy first, then the system.
Ask the right questions
What the brand stands for, who the audience is, what they respond to and what makes the brand different.
Research
Market, competitor and trend research to test those answers against what is actually happening.
Build the strategy
Positioning, voice, content pillars and a marketing plan, each connected to a business objective.
Put it to work
Clear guidelines your team can follow, or we carry the strategy into social, creative and campaigns ourselves.
Proof
Results our team has delivered.
FAQ
Questions about Marketing & Brand Strategy.
Can't find your question? Ask us directly.
01What does a brand strategy include?
Brand positioning (what the brand stands for, who it's for and what makes it different), brand voice, content pillars, and a marketing and social media strategy, all grounded in market and trend research. You receive it as written guidelines and plans.
02We already post regularly. Why do we need a strategy?
Posting keeps a channel active, but it doesn't say what the content is for. A strategy connects every post, campaign and creator to a business objective, so you can see what is working and why.
03Can you build a strategy for a brand starting from scratch?
Yes. We built a complete brand strategy and influencer marketing framework for a beauty brand that had no prior direction. New brands gain a lot from setting the foundations before habits form.
04Will you also carry out the strategy?
If you want us to. The same team runs social media management, creative direction, influencer marketing and campaigns, so the strategy can go straight into execution without a hand-off.
05How much does it cost?
Every project is priced on its scope. Tell us what you need and your budget range, and we'll come back with a clear scope and a tailored proposal. The first step, a 15-minute audit call, is free.