Marketing & creative · 02
Creative direction, from idea to output.
Ideas that fit the brand, speak to the audience and move the objective, taken from first concept to finished output. We develop the idea, brief the team, review the execution and refine it until it's right.
Sound familiar?
Our brand doesn't have a clear look or voice.
Why it happens, and what we do.
When several people make content without a shared direction, the brand starts to look and sound different on every channel. Good individual posts don't add up to a brand people recognise.
Creative direction sets one standard for ideas, visuals and tone, then holds every piece of work to it, whether it is made by your team, a designer or a creator.
What's included
What's included in Creative Direction.
Visual direction
The look of the brand across content: imagery, colour, layout and style, defined before production starts.
Content concepts
Ideas for posts, reels and carousels, built around your content pillars and what your audience responds to.
Campaign concepts
The central idea behind a campaign or launch, developed so every asset tells the same story.
Briefing designers & creators
Clear briefs with moodboards, shot lists and references, so the people making the work know exactly what's needed.
Creative review & refinement
Every piece reviewed against the brand and the objective, and refined until it's right.
Consistency across channels
One direction carried through social media, campaigns, creator content and the website.
What we work with
- Moodboards
- Shot lists
- Reels & short video
- Carousels
- Photo direction
- Design briefs
- Brand templates
How it works
From first concept to finished output.
Understand
The brand, the audience, the objective and what has or hasn't worked before.
Develop the idea
Concepts and visual direction, shown with moodboards and references before anything is produced.
Brief the team
Detailed briefs for designers and creators, with shot lists, references and brand templates.
Review & refine
Feedback against the brief until the output meets the brand standard.
Proof
Results our team has delivered.
FAQ
Questions about Creative Direction.
Can't find your question? Ask us directly.
01What is creative direction?
It is deciding what the brand's content should look, sound and feel like, and making sure every piece of work meets that standard. It covers visual direction, content and campaign concepts, briefing and creative review.
02Do you produce the content as well?
We develop the ideas, brief designers and creators, and review and refine the work. Content creation and publishing for social channels is part of our social media management service, so the two can run together.
03Can you work with our in-house designers or our creators?
Yes. Briefing designers and creators is a core part of the service. We provide the direction, moodboards, shot lists and feedback, and your team or creators produce the work.
04How do you keep content consistent across channels?
With written direction and reusable brand templates, and by reviewing every piece against the same standard before it goes live.
05How much does it cost?
Every project is priced on its scope. Tell us what you need and your budget range, and we'll come back with a clear scope and a tailored proposal. The first step, a 15-minute audit call, is free.