Marketing & creative · 05
Campaigns & launches that build demand early.
Launches, product drops and events that build demand before day one, planned and run from start to finish.
Sound familiar?
We're launching a new product, location or event.
Why it happens, and what we do.
A launch has one chance to land. If the plan starts on opening day, there is no audience waiting, no content ready and no creators lined up.
We plan back from the launch date: the story, the pre-launch build-up, the creators, the content and the channels. Then we run the campaign from planning through execution.
What's included
What's included in Campaigns & Launches.
Launch strategy
The story, the audience, the timeline and the channels for the launch, agreed up front.
Pre-launch campaigns
Build-up content and creator activity that brings interest and bookings before day one.
Product drops
Countdown, release and follow-up content planned around the drop date.
Event campaigns
Promotion before, during and after an event to fill it and keep the momentum going.
Creator involvement
Influencers and creators brought in where they add reach and credibility.
Planning through execution
Launch calendars, assets and reporting, managed by one team from start to finish.
What we run
- Pre-launch
- Openings
- Product drops
- Events
- Launch calendars
- Creators
- Campaign reports
How it works
Planned back from day one.
Plan
The launch story, audience, timeline and channels, working back from the launch date.
Build anticipation
Pre-launch content and creator activity, so demand is there before the doors open.
Launch
Launch-day content, creators and campaigns, run to the calendar.
Report
Results reviewed against the goals, with what to repeat next time.
Proof
Results our team has delivered.
FAQ
Questions about Campaigns & Launches.
Can't find your question? Ask us directly.
01When should we start planning a launch?
As early as you can. Pre-launch content and creator activity need time to build an audience before day one, so the earlier the plan starts, the more the launch has to build on.
02Do you run event campaigns as well as product launches?
Yes. We plan and run campaigns for openings, product drops and events, from the first plan to the final report.
03What if a campaign works better than expected?
It happens. One bookings campaign drove so many bookings that the client paused ads because they were overbooked. Watching results throughout the campaign means activity can be adjusted quickly.
04Can a launch include a new website?
Yes. Our technology practice builds websites and stores, so a launch can go live with the campaign, the content, the website and the tracking already in place.
05How much does it cost?
Every project is priced on its scope. Tell us what you need and your budget range, and we'll come back with a clear scope and a tailored proposal. The first step, a 15-minute audit call, is free.