Marketing & creative · Influencer marketing · Launch
Pre-launch influencer campaign for a restaurant.
Ran a pre-launch influencer campaign for a restaurant opening that drove reservations before the doors opened.
- Practice
- Marketing & creative
- Work
- Influencer marketing · Launch
- Sector
- Restaurant opening
- Client
- Name withheld
Results
Before day onereservations coming in
Pre-launchinfluencer campaign
The work
What the work covered.
Demand was built before the doors opened. The work brought together:
- Launch strategyCampaigns & Launches
- Influencer marketingInfluencer Marketing
- Creator briefsInfluencer Marketing
Our approach
Strategy first. Then the system. Then the work.
Projects like this start with questions, not a content calendar:
- 01What does the brand stand for?
- 02Who is the audience, and what do they respond to?
- 03What makes the brand different?
- 04How should it sound, and what should it look like?
- 05Which content pillars make sense?
- 06Where can creators and influencers add to growth?
- 07How should campaigns be structured?
- 08How does all of it connect to business objectives?
The answers become the brand voice, content pillars, calendars, creative direction, influencer frameworks and campaign concepts. Then we run the work, and keep improving it as the results come in.
More work
